About Smiley World

The Radiance Behind the Circle: How SmileyWorld...
Prologue: A Symbol That Changed EverythingThat vibrant red circle isn’t just a logo—it’s a portable sunbeam, captured in 1972 by French visionary Franklin Loufrahi as he watched children chase light...
The Radiance Behind the Circle: How SmileyWorld...
Prologue: A Symbol That Changed EverythingThat vibrant red circle isn’t just a logo—it’s a portable sunbeam, captured in 1972 by French visionary Franklin Loufrahi as he watched children chase light...

SmileyWorld Stole the Show at Shanghai Expo 202...
The neon glow of Shanghai’s skyline paled beside the radiant energy at Hall E7 last week. For SmileyWorld, Asia’s premier baby and lifestyle expo wasn’t just a booth—it was a...
SmileyWorld Stole the Show at Shanghai Expo 202...
The neon glow of Shanghai’s skyline paled beside the radiant energy at Hall E7 last week. For SmileyWorld, Asia’s premier baby and lifestyle expo wasn’t just a booth—it was a...

Wearable Joy: How SmileyWorld Blends Purpose, P...
Wearable Joy: How SmileyWorld Blends Purpose, Play & Protection for Every Generation In a world that moves at lightning speed, where trends come and go like the wind, SmileyWorld stands...
Wearable Joy: How SmileyWorld Blends Purpose, P...
Wearable Joy: How SmileyWorld Blends Purpose, Play & Protection for Every Generation In a world that moves at lightning speed, where trends come and go like the wind, SmileyWorld stands...

About Us
THE SMILEY COMPANY Smiley was founded by French journalist Franklin Loufrani in 1972, who launched a sensational news campaign in many major European newspapers. For over 50 years, Smiley has...
About Us
THE SMILEY COMPANY Smiley was founded by French journalist Franklin Loufrani in 1972, who launched a sensational news campaign in many major European newspapers. For over 50 years, Smiley has...