THE SMILEY COMPANY
Smiley was founded by French journalist Franklin Loufrani in 1972, who launched a sensational news campaign in many major European newspapers. For over 50 years, Smiley has shaped our way of sharing happiness and expressing ourselves through iconic products spread across the globe.
Smiling face is a common lifestyle brand that has become a symbol of the new generation of optimists over the years, influencing the music generation and culture, and pursuing positivity through creativity.
More than 50 years have passed, and Smiley is no longer just an idol, a brand, and a way of life: it is now a spirit and a philosophy that reminds people of how powerful a smile can be.
Entering the digital age, Smiley has become a pioneer in creating universal digital emojis by interpreting various new changes in primitive expressions. Emojis have inspired the vitality of visual communication.
Smiley embraces electronic life with creativity and creates SmileyWorld, the world language of the younger generation.
SmileyWorld contains thousands of different emojis, transforming creativity into new art forms and creating positive conversations for leading market partners, providing a unique platform for self-expression.
SmileyWorld provides a shortcut to expressing emotions, helping people quickly understand and express emotions, more easily express seemingly complex content, and initiate meaningful conversations.
SmileyWorld has a comprehensive library of over 1000 icons, providing a treasure trove of emotional expression.
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